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About Heimdal
We are Heimdal® and cybersecurity is our passion. Join us in an internationally expanding business, leading the fight against cybercrime!
We have been praised by the FBI and are winners of multiple awards, most recently 7 (!) awards in the G2 Fall report, such as "Best Support for Mid-Market", "High Performer in the EDR, Endpoint Management, and Antivirus categories" and "Highest User Adoption in the EDR category". Our product palette has phenomenal market fit for land purposes and has been awarded numerous times at the Computing Security Awards and Networking Computing Awards.
When joining Heimdal, you will embark on a thrilling ride in Europe's fastest growing bootstrapped cybersecurity business, where we believe that the team is the cornerstone of what we do tomorrow. We are leading the fight against cybercrime, developing new technologies and providing intelligence to protect over 11,000 companies worldwide against cybercriminal attacks and data security breaches.
You will report to our Head of Content Marketing & PR. The role is located in Bucharest, Romania and you can work in a hybrid work arrangement.
Job Description
Key Objectives
- Based on the plan drawn up by the Head of Global Demand Generation and also the Head of Content and PR, we will establish a strong content strategy to drive organic growth through high quality content.
- The Senior Content and SEO Specialist is responsible for building content for a brand-new satellite site from scratch. The role involves creating, writing and optimizing content to support Heimdal’s ambitious growth plans.
Main responsibilities
- Create Engaging Content: Developing high-quality written content that effectively communicates technical concepts and information to technical and non-technical audiences.
- Conduct Research: Gathering and analyzing technical information, market trends, and industry insights to improve the accuracy of content by monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs.
- Writing SEO-Optimized Content: Applying search engine optimization (SEO) techniques to the content to improve its visibility in search engine results. This includes incorporating relevant keywords, writing meta descriptions, and structuring the content in a way that aligns with SEO best practices.
- Track Content Performance: Monitoring and analyzing the performance of the content, such as website traffic, engagement metrics, and conversions. This includes utilizing tools (such as Google Analytics, SEMRush, UberSuggest) and data to assess the effectiveness of the content and making data-driven decisions to improve future content strategies. Capture, measure and report on results e.g. traffic, time on site and authority score
- Staying Updated with Industry Trends: Keeping up-to-date with the latest industry trends, technological advancements, and changes in consumer behavior. This enables the content writer to provide valuable insights, address emerging challenges, and create content that resonates with the target audience.
- Adhere to Deadlines: Managing time effectively and meeting deadlines for content creation and delivery. This involves prioritizing tasks, coordinating with other team members, and ensuring timely completion of projects. We will need to produce high quality information daily so pace will be key – however you’ll be able to leverage AI tools such as ChatGPT and CopyMatic.
- Continuous self-development: Engaging in ongoing professional development, staying informed about new technologies, marketing techniques, and content writing best practices. This helps in enhancing skills, expanding knowledge, and staying ahead in the evolving field of technical marketing content writing – particularly in such a fast paced industry such as cyber
- Share Information and Insights: Support other members of the team by sharing knowledge and experience in order to accelerate our overall team performance.
- Competitive Analysis: Carefully monitor all the actions of the content competitors in order to identify the best strategies to counter their actions and increase search engine rankings.
Key skills & attributes required
- An excellent technical communicator and writer
- Ability to work within a fast-paced environment, with high adaptability and positive attitude
- Curiosity and willingness to learn about the market and products
- Experience writing on cybersecurity topics
- A winner mentality and competitive mindset. Hungry to win and overtake competitors with organic performance
- Very good understanding of Google Analytics, SEMRush, Uber Suggest
Education & Experience required
- 2 years if experience in B2B SaaS content writing, ideally for cyber
- Fluent in English; verbal and written. Other languages are a plus.
- Demonstrated success in running and growing organic content programs with clear KPIs.
- Good understanding of SEO and Google Analytics
- Good computer skills such as Outlook, MS Office and WordPress
What we offer
- Target based bonus structure
- Private medical insurance (Expert Ultra at Regina Maria)
- Monthly budget in an online benefit platform
- Work from home and hybrid work set-up
- Bookster and LinkedIn Learning subscriptions
- Additional company-paid days off ("Personal Day" and "Anniversary Days")
- Training, development and progression path for the role
- An amazing journey in an internationally growing company
- A competitive, dynamic, and awesome team
- A fun, flexible, and relaxed work environment
Our Mission
We are leading the fight against cybercrime and protecting the operational integrity of all midmarket and lower enterprise companies.
Our Culture
We believe in hiring the best and the brightest while cultivating a culture of collaboration and execution. We are Dedicated, Innovative, and Humble. As in devoted and passionate about our work and what we do. We seek to optimize, improve every day, and challenge status quo. We are open-minded to new ideas and to feedback, and we know success comes from hard work.
We are committed to constantly create an environment where each individual has the opportunity to grow, personally and professionally. We have a strong sense of unity and togetherness and know we are stronger together, and having fun together is a key element at Heimdal.
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to gender, race, color, disability, religion, marital status, family or parental status.
